It’s keeping the flame of the person alive by proactively working to remember them.

Fortunately, we live in an age where active remembering will only become easier: with endless photos, videos, recordings & words. A Digital Ofrenda.

What’s an Ofrenda? (“Offering”)

A collection of objects placed on a ritual display during the annual and traditionally Mexican Dia de Muertos  (“Day of the Dead”) celebration. It may be quite large and elaborate, is usually created for an individual person who has died and is intended to welcome them to the altar setting.

By using the Farewell Project social aspect you can focus on the best-of-the-best memories and share them with others who knew that beautiful human.

But social doesn’t just mean over a social network. There’s also the original social network: conversation. Talk about the person. Bring them up over dinner. “Remember when…” isn’t a bad thing. It’s important to share stories about the people we’ve cared about most, especially after they’re gone. It keeps the memory alive or as Miguel sings in the Pixar movie Coco (see above), “Remember Me.”

The Farewell Project is designed around Active Remembering. Sure, we have services to help during the initial celebration, but it doesn’t stop there.

You can also help people actively remember you: create those Video Letters, use the Too Much Stuff solution to divy up your prized possessions to those closest to you (maybe with personalized messages?), make sorting through your digital footprint easier by doing a clean up.

#1: People want to feel that they were not forgotten.

So how does FP’s Active Remembering work?


We send you reminders to remember? And how often would that be? Once a week for spouse, children, best friend? Once a month for friend or family member? Once every six months for acquaintance?

Facebook does this for life events and friendaversaries but it doesn’t carry the same meaning or weight as active remembering.